Brick 2015

The Brief

ENGAGE BOTH THE
AUDIENCE & EXHIBITORS

Brick Shows Live came to Luna to help them shape an end-to-end visitor experience, introducing a seamless communication strategy. The goal was to encourage interactivity between visitors/exhibitors/sponsors and press attending before the show opened.

Moving forward…

OUR APPROACH

Brick Analyse Data

01. PLAN

We sat down with the Brick team and discussed all marketing activity for the year. A major part of the plan was a complete overhaul on their current website and a refresh to their branding. The show in its second year needed to be aligned to its greatly received popularity.

Brick Design

02. DESIGN

Our vision was to make the show creative, exciting and full of LEGO fun, considering every piece of communication. This included national, outdoor and online teaser advertising, as well as e-newsletters, social updates and on-site communications including show guides/signage.

Starting from scratch

WIREFRAME & DESIGN

Brick Shows - Wireframe
Brick Shows - Wireframe
Building for the future…

DEVELOPING AN ONLINE EXPERIENCE

At the centre of the communication strategy was the design and development of a content rich website, with the importance being to convert the online audience to show visitors. The responsive website provides the necessary functionality for an event, integrating a CMS (content management system) so the client could update the latest news/promotions as time progressed.

Brick Shows - Website
Being seen

SEARCH ENGINE OPTIMISATION

We spent a great deal of time perfecting not only the UX for the website but also the SEO, ensuring that it reached a high ranking status on search engines.

SEO
Brick - Emailer Marketing
Building the audience

EMAIL MARKETING

  • Traceable Email Marketing
  • Newsletter Registration
  • Affiliate Advertising
  • Data Capture
  • Search Engine Optimisation
  • Social Media Strategy
Marketing the show

ADVERTISING

  • Regional Press
  • National Press
  • Outdoor
  • Online Affiliates
  • Social
Advertising-Grid
Going live…

EVENT LITERATURE

  • Signage
  • Show Map
  • What’s On Guide
  • Lanyards
  • Goodie Bags
  • VIP & Staff Passes
Brick Shows - Signage
How we helped

FACTS & FIGURES

204000

visitors in the first 30 Days

240

seconds of average visitor engagement

18000

Tickets purchased online before event

28

days ROI

Would you like to discuss a project?

HELLO@WEARELUNA.CO.UK