Brick Shows Live came to Luna to help them shape an end-to-end visitor experience, introducing a seamless communication strategy. The goal was to encourage interactivity between visitors/exhibitors/sponsors and press attending before the show opened.
We sat down with the Brick team and discussed all marketing activity for the year. A major part of the plan was a complete overhaul on their current website and a refresh to their branding. The show in its second year needed to be aligned to its greatly received popularity.
Our vision was to make the show creative, exciting and full of LEGO fun, considering every piece of communication. This included national, outdoor and online teaser advertising, as well as e-newsletters, social updates and on-site communications including show guides/signage.
At the centre of the communication strategy was the design and development of a content rich website, with the importance being to convert the online audience to show visitors. The responsive website provides the necessary functionality for an event, integrating a CMS (content management system) so the client could update the latest news/promotions as time progressed.
We spent a great deal of time perfecting not only the UX for the website but also the SEO, ensuring that it reached a high ranking status on search engines.
visitors in the first 30 Days
seconds of average visitor engagement
Tickets purchased online before event